Groups of Shopify merchants segmented by when they joined the platform (e.g., 2019 cohort), often used to analyze retention, performance, and growth trends.
« Back to Glossary IndexMerchant Cohorts
« Back to Glossary Index
Groups of Shopify merchants segmented by when they joined the platform (e.g., 2019 cohort), often used to analyze retention, performance, and growth trends.
« Back to Glossary Index